ASIDA is a Filipino brand whose global mission is natural beauty and colour care. An ecologist who learned nature in Orlando. As the result of over fifteen years experience and constant growth in the hair care industry, ASIDA becomes a project of international importance that sets out to be a worldwide ambassador of French experience and style. Nowadays, ASIDA brand is synonymous with quality and on-going innovation in over one hundred countries. Asida has been at your side to bring you the best in NUTRICOSMETICS. In keeping our philosophy combining nature & science we have created natural ingredients for colour hair, treatments and re-bonding that will surely protect your hair & environment.